As more people are buying backpacks for a variety of uses, the industry is becoming more competitive, with brands vying for market share.
A few brands, like JanSport, have become household names, but many smaller startups are beginning to make serious inroads in the market.
Here are the key backpack brand statistics from our research.
Top Backpack Brands by Google Search Volume
One way to compare the top backpack brands is by search volume. While this isn’t a perfect metric for revenue or number of backpacks sold, it is an accurate way to gauge the interest and brand awareness in a particular brand.
I did in-depth Google search analysis to find the brands with the highest search volume on Google. Because many of the brands sell more products than just backpacks (like Nike, for whom backpacks are merely an accessory product), I used search terms that include the word “backpa
